A survey by Visa shows a quarter of Singaporeans shop online at least once a week – highest in the region – and more than 50 per cent shop online at least once a month. Half of them also said they would do all their shopping online.
SINGAPORE: Singaporeans are South-east Asia’s top online shoppers, with more than a quarter of the population shopping online at least once a week and more than half of them at least once a month, a survey has found.
According to the Visa Consumer Payment Attitudes Study 2014, 26 per cent of Singaporeans shop online at least once a week, and 58 per cent shop online at least once a month. When asked if they would conduct all their shopping online if it was practical to do so, 50 per cent of the 500 Singaporeans surveyed said that they would.
The age group that shops most frequently online is between the ages of 25-44 years old, the survey found. A total of 53 per cent of respondents aged 25-34 and 44 per cent of respondents aged 34-44 shop online at least several times a month.
In addition, 30 per cent of Singaporeans who shop online use their mobiles to make purchases at least once a week.
Ms Ooi Huey Tyng, Visa Country Manager for Singapore and Brunei, said: “Online shopping continues to grow in popularity in Singapore with 19 per cent year-on-year growth in e-commerce transactions performed by Singaporean Visa cardholders . In comparison, domestic face-to-face Visa transactions for October grew at 6 per cent year-on-year. There is a growing trend of consumers spending more time and money shopping online. As technology evolves, we see the blurring of lines between shopping at a retail store and online.
“Fueled by this shift in behaviour by consumers, we see more merchants developing apps and expanding their businesses to online platforms. This helps them to drive more business and also provides a better shopping experience for their targeted consumers,” she added.
FLIGHT TICKETS, ACCOMMODATION TOP ONLINE PURCHASES
According to the survey, 38 per cent of Singaporeans cite convenience as one of the factors when choosing to shop online. Other reasons for shopping online were because of cheaper prices and direct delivery.
Travel is the most popular category where Singaporeans make purchases online. The survey indicated that more than 51 per cent of the respondents bought all their flight tickets online and 46 per cent bought all their travel accommodation online. The next most popular categories that Singaporeans make their entire purchases online are concert or sporting tickets and games.
A total of 46 per cent of the respondents said they are more likely to shop again from an online store if the retailer retains their personal details to ensure a faster checkout. The survey also found that the average cost of the most expensive item that Singaporeans have purchased online is S$2,887.